How To Prevent Harmful Drinking Health And Social Care Essay

This study looks at how to forestall harmful imbibing, which is a large job facing society. In peculiar, pupils who attend university are shown to devour high sums of intoxicant which accordingly affects their behavior. This can take to unprotected sex, increased assaults and harm to an person ‘s wellness, all which cause a damaging consequence to society. Three methods to cut down intoxicant ingestion are societal norming, motivational interviewing and reding services such as Alcoholics Anonymous. Each of the methods are being analysed in this study and a decision is drawn of which method would be the most effectual to cut down intoxicant ingestion.

What is harmful imbibing?


Surveies look intoing harmful imbibing

In a survey by Anderson ( 2006 ) each grownup in The European Union ( EU ) takes in 11 liters of pure intoxicant per twelvemonth – the most for any part. Mortalities by intoxicant sum to 1.8 million ( 3.2 % entire deceases ) ( WHO 2008 ) . More than 25 % of mortality amongst work forces who are 15-29 and 10 % of immature adult females in the EU is alcohol related ( Rehm 2005 ) ( Anderson 2006 ) . The knock on effects that alcohol green goodss are apparent, 200,000 people aged 15-16 old ages old study holding unprotected sex and 333,000 ( 6 % ) 15-16 twelvemonth old pupils in the EU are said to hold been involved in battles due to effects of intoxicant ( Anderson 2006 ) .

Even though University pupils may non imbibe every bit frequently as non university pupils, when they did imbibe they would imbibe much more ( O ‘ Malley 2002 ) . The Annual Report of the Chief Medical Officer of the Department of Health ( England and Wales ) ( Donaldson 2001 ) expressed a concern for the high measure of intoxicant consumed by immature people. The mean consumption of intoxicant by 11-15 twelvemonth olds was 9.9 units a hebdomad ( 1 unit contains 8g. of pure intoxicant ) , compared to 6.0 units a hebdomad in 1992. A survey by the European School Survey Project on Alcohol and other Drugs ( ESPAD ) looked in peculiar at 15- 16 twelvemonth olds in the United Kingdom. Their findings showed that by the clip that they had reached 13, during the last month about 40 % has consumed intoxicant and over 20 % of pupils during the last month had been intoxicated, and about a 3rd had undergone orgy imbibing by devouring 5 or more drinks consecutively ( Hibbell 1999 ) .

Harmonizing to a study by Glass ( 1989 ) the mean medical school merely spends about 14 hours learning their pupils about intoxicant abuse. This has led to a negative consequence on attitudes towards intoxicant maltreatment ; pupils are shown to be less concerned about naming jobs due to alcohol during their clinical preparation.

Social Norms Approach to Young People ‘s Drinking

Social norming is used to extinguish the misconceptions that people have, these are by and large overestimates and that existent value is much lower than what people believe. Social norming promotes the right healthy values and educates the mark population. When it is carried out in the right mode it has been shown that it is a dependable and effectual method. Harmonizing to Berkowitz ( 2005 ) ; and Perkins ( 2003 ) societal norms refers to our belief of what is normal behavior by the manner our equals act and therefore we are to a great extent influenced by what is the sensed norm and tend to move that manner besides.

The societal norms approach to wellness publicity came about from research undertaken with pupils showing the difference between how much they thought their equals rummies and how much their equals really drunk. The initial survey ( Berkowitz 1986 ) revealed a consistent form of misperceptions held by pupils about the norms of intoxicant usage among their equals. The existent sum of intoxicant rummy by the pupils was much lower than what their equals foremost thought.

The theory states that overestimates of job behavior will do a rise in people adding to the job whilst underestimates of healthy behaviors will take to people being less likely to take part in such activities. Therefore rectifying people ‘s beliefs by supplying them with realistic values about what is really the norm will do more people begin to alter their attitude about their ingestion of intoxicant and therefore bump high measures of imbibing and get down to advance the healthy attitudes besides.

Social norming has presented the realization that if we are to truly rid inordinate ingestion of intoxicant we must non specifically aim the heavy drinkers, which is something that the traditional methods aim ; alternatively we should aim the moderate drinkers whom are the bulk.

The manner that societal norming operates is to garner believable informations from a scope of dependable beginnings and so take for a suited mark population. Following, utilizing a broad scope of communicating techniques portray the truth about the existent norms of wellness – in this instance the sum of intoxicant rummy. Changeless bringing to the mark population utilizing positive, factual messages will assist unclutter the misconceptions that the pupils have taking to a greater figure act in conformity to the existent norms of intoxicant imbibing and hence advancing safe, healthy behavior.

Below is a drumhead flow chart developed by the present author of how societal norming plants:


Identify existent and

misperceived norms


Intensive exposure

to existent norm messages

Predicted Consequences

Less exaggerated Reduction

misperceptions of norms in harmful behavior

Increase in healthy behavior

Although a hunt of the literature has non shown this attack to hold been used in UK universities as yet, success utilizing this theoretical account has been apparent in America.Following the consequences that US colleges and universities have experienced utilizing the societal norms approach, a turning figure of in-between schools, high schools, and communities in the States have successfully implemented their ain societal norms undertakings.

In April 2002, the National Institute on Alcohol Abuse and Alcoholism ( NIAAA ) issued its Task Force Report on College Drinking. The NIAAA Panel on Prevention and Treatment noted that,

“ several establishments that persistently communicated accurate norms have experienced decreases of up to 20 per centum in bad imbibing over a comparatively short period of clip. Together these findings provide strong support for the possible impact of the societal norms approach. ”

Motivational Interviewing

Motivational interviewing ( MI ) can be used as a manner to increase an person ‘s motive to see alteration. As Miller ( 1996 ) and Miller ( 2002 ) have said, the term “ motivational interviewing ” has a manner of associating itself to the patient and supplying the tools required to implement the alteration needed.

Its dogmas include:

Expressing empathy by the usage of brooding hearing

Avoiding statements by presuming that the person is responsible for the determination to alter

Rolling with opposition instead than facing or opposing it

Supporting self-efficacy and optimism for alteration

Due to its dogmas of acknowledgment, credence and increasing motive to alter, MI holds the potency for cut downing intoxicant abuse in immature people.

Additionally, it is non necessary for pupils to acknowledge to or admit intoxicant usage jobs in order to profit from motivational interviewing. Motivational interviewing can be applied to persons with a finding to alter and immature people particularly may be peculiarly antiphonal to motivational interviewing and could be approached in a wide scope of scenes ( Barnett 2001 ) .

An extra ground for the usage of motivational interviewing with immature people is due to the fact that any statements and aggressive struggle will be avoided. There is no lecture or stating the immature people what to make, so hence the usage of motivational interviewing should do a greater battle with immature people and enable them to advance a feeling of positive alteration compared to their usual behavior.

Noonan ( 1997 ) found out that 9 out of 11 clinical tests suggested that motivational interviewing was a good manner to alter habit-forming behaviors. Dunn ( 2001 ) performed a reappraisal of 29 randomized tests of brief intercessions that claimed to utilize the thoughts of motivational interviewing and it was proved that it was most effectual in the intoxicant and drug maltreatment countries.

However, a hunt of the literature suggests that, motivational interviewing has non been specifically used as a bar of intoxicant ingestion and alcohol-related jobs in immature people. If the people involved with the bar of intoxicant abuse in immature people are to implement motivational interviewing in pattern, clear grounds on its effectivity, benefits and value is necessary which has non been demonstrated at the current clip.

Alcoholics Anonymous

There are a broad assortment of people that attend self-help groups such as Alcoholics Anonymous. Peoples can be recommended to go to self-help groups as portion of a intervention program set by a physician or they decide to go to on their ain agreement.

Alcoholics Anonymous ( AA ) is a world-wide institute whose members are retrieving alkies. It offers group Sessionss where emotional support is used to assist forestall a backsliding. AA is formed on the footing of a 12 measure attack in which the intoxicant dependence is non merely medical disease but a religious one ( Nowinksi 1992 ) . The attack lasts 12 – 15 Sessionss and is a brief, intensive class to assist recovery from intoxicant abuse.

There are other groups led by former alkies and professionals, some of which depend on the religious facet of dependence and others on the psychological side. Even though it is considered to be the most good known, Alcoholics Anonymous is non the merely the group that uses the 12 measure theoretical account. However, as AA is the chief group they are specifically looked at in this study. In footings of published research there are few surveies looking at Alcohols Anonymous: specifically a meta-analysis by Tonigan ( 1995 ) reported that many of the surveies were based around the theory of Alcoholics Anonymous.

A meta – analysis by Kownacki ( 1999 ) identified prejudice. It was shown that randomized surveies were bring forthing more inaccurate consequences than non-randomised surveies. Emrick ( 1989 ) produced a reappraisal of the different surveies about people whom were alcoholic dependant and it was shown that the efficaciousness of Alcoholics Anonymous was unproved and needed to be to the full verified therefore a decision was non to the full acquired.

Additionally, there is a deficiency of grounds that fall ining Alcoholics Anonymous will really maintain more people in therapy compared to the other options available. Surveies which have been carried out have non proved the degree of effectivity of cut downing the measure of intoxicant consumed compared with any other method available. Even with the huge sum of support provided by the USA National Institute on Alcohol Abuse and Alcoholism ( NIAAA ) , no decision has been drawn refering which is the better intervention ( Cutler 2005 ) .

What method is the most effectual to cut down intoxicant ingestion?

Pulling together the grounds considered so far in this study, of the three methods societal norming would hold to be selected as the best manner to cut down imbibing. Social norming is a comparatively new method and the diagram on the following page developed by the present author shows how it has evolved in relation to old methods.

Substance maltreatment

Prevention schemes

Reactive Proactive

Individual Environmental

Public Policy Social Norms

Social norming is different from the other methods that have been looked at. Using motivational interviewing and Alcoholics Anonymous to forestall job imbibing are both reactive schemes. Both delay for the existent incident to happen, in this instance the effects of intoxicant maltreatment to organize and so act. These are both good methods to battle dependence, nevertheless they are expensive to run and do n’t cut down the existent incidence of the job. Therefore proactive schemes are deemed by the present author to be more effectual as they tackle the job before any damaging effects can happen.

The addition of alcohol consumption is relative to the jobs caused, nevertheless really heavy drinkers are considered to be merely a little proportion of the population. Problems caused with imbibing do non go on as on a regular basis with the big proportion of more moderate drinkers but due to the fact that there is much higher figure of these drinkers the incidence of jobs would be much greater in comparing.

Looking at this mathematically, even though intoxicant maltreatment and its effects has a much lower happening in moderate drinkers it can still ensue in a larger overall figure of jobs than does a high rate of incidents in a really little figure of heavy drinkers merely due to the larger population.

Targeting the general population of drinkers through societal norming would take to an overall lessening in intoxicant ingestion and a decrease in the figure of jobs associated with imbibing because it can use to every individual who consumes intoxicant, non merely the heavy drinkers who are targeted by reactive schemes. This can use to medical pupils which stereotyped positions are sometimes held for their heavy imbibing ; clearly greater consciousness of the job between physicians within themselves and society will be able to better rede their patients and of course do them to be more effectual physicians in the hereafter.